Conversion Rate Optimization | You Must Read This | Blue World Web
Are Click- Throughs The Most Telling CRO Metric Available?
When it comes to measuring the success of your conversion rate optimization (CRO), there’s no sufficient way to do that, However, you can do that with the following:
- Bounce rate
- Time of site
- Shopping cart abandonment
- Cost per conversion and Etc
While calculating the metrics noted above, it pays more to pay attention to other very important metrics such as the Click through rate (CTR) which is the most important conversion metric. The reasons why you should do this are clearly noted below:
1. High Click-Through Leads to Higher Conversion Rates. Base on several reports that indicated that the higher your click through rate, the higher your conversion rate will be. It pays if you can put more work into paid search ads, retargeting, social media, video, email or other marketing channels to increase your click through rates. If you can increase your CTR by 2X, then you should be expecting a remarkable boost of your conversion rate by 50%.
2. Conversion rates are biased. If you are focusing more on your conversion rates, then you are being biased. The conversion rate will also inform you of the percentage of conversions by people who have at the past show interest in your offer.
Let’s assume a client received an email containing an offer from your company. These clients are already aware of the services and products you offer since they’ve been visiting your site for one reason or the other in the past. Even with this, they also went ahead to sign up in order to receive newsletters in their email. Their indulgence in opening emails they receive from you and click through to your site makes them biased.
3. You can Find Out If Your Offer Sucks
To help you define this, you should ask yourself why most of the people that gets to see your offer don’t show a buying intent. What is it that you can offer that will make people get excited and click through to either sign up or purchase your offer? A little research will open doors to different ideas. Let’s assume someone offer free samples at the grocery store, you would not pay that much attention to whatever being said by the person behind the table. All you will want to do is to try out a free sample to confirm if its tasty or not.
If your offer resonates with your market and not just the people who like you for one reason or the other. Then, under this condition – the CTR will be very helpful.